The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Are you a Business of Story fan?

84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Like what you hear? Bring Park to your next event.

Annette Franz, CEO of CX Journey

#157: Using Journey Maps to Tell Customer and Employee Stories

#157: Using Journey Maps to Tell Customer and Employee Stories

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

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John Martinson, Co-Founder of China Mist Tea

#156: How a Purpose-Driven Brand Story Will Propel You and Your Business

#156: How a Purpose-Driven Brand Story Will Propel You and Your Business

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That’s because when your brand has a true purpose behind it, your potential for success increases dramatically.

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Jeffrey Shaw, author of LINGO

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”? (more…)

Paul Skah, Public Speaker & Best-Selling Author

#154: How to Leverage the Natural Forces in Your Business Storytelling

#154: How to Leverage the Natural Forces in Your Business Storytelling

There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today’s show.

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Jason Ensler, Producer, Director, Actor

#153: How to Evolve as a Brand Storyteller

#153: How to Evolve as a Brand Storyteller

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.

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Luis Miguel and Sabra Rubenstein, CEO and Director of Marketing for Avantpage

#151: How to Use the Story Cycle System™ to Become an Activist Brand

#151: How to Use the Story Cycle System™ to Become an Activist Brand

In 2016, Avantpage, an international language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world.

They did this by redefining not only their brand strategy, but their brand story. And, it has already increased sales by 30 percent! (more…)

Parker Howell, Virtual Reality Filmmaker

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

Nowadays, it seems like our world is bursting at the seams with new technologies. Virtual reality is one of the newest cutting-edge technologies to come onto the scene. But virtual reality spans far beyond putting on a pair of goggles and watching a video. Because, when used correctly, it can completely transform the way you tell your brand’s story.

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Kylie Slavik, Digital Content Marketer

#149: How to Make Long-Form Story-Based Ads Work for You

#149: How to Make Long-Form Story-Based Ads Work for You

When Kylie Slavik took her first job creating an ad campaign, she had no experience in the realm of advertising. So she took her skills acquired from years of being a slam poet and created an ad the only way she knew how—she told a story.

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Lynn Ferguson, Comedy Writer, Stand-up Comedian, Playwright, Director & Producer

#148: How to Find the Energy and Entertainment in Your Business Stories

#148: How to Find the Energy and Entertainment in Your Business Stories

You grow up in school writing stories, paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite.

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